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The Fourteenth Day of Mellowmas: 867-5309 To the World
On the other hand, if the NBC episode was something which hadn't already been shown on the internet, I don't think that NBC did a good job of promoting that fact to the show's target audience. I would imagine many people would stay away from the NBC show, assuming they had already seen it on the 'net in the past few months.
Either way, it seems NBC did a pretty bad job in the promotion department, hyping up the internet connection without clarifying whether the NBC version was a repeat of what had already occurred on the 'net version, etc.
Also, by hyping the fact that they were taking a show from the 'net and putting it on broadcast TV, they removed one of the very things that made the show seem unique--and that's the platform it was associated with. It is also not surprising, seeing how major media outlets have been quick in the past to label 'net based sources of entertainment-be they blogs, social aggregators, or video sites-as inferior to their products, that to then take a show directly from the internet and put it on network TV would smell more of desperation than quality (regardless of the fact that the Thirtysomething guys were associated with it)--which in a way it was, since it was yet another way network TV was trying to deal with the still-existing writer's strike. Put it this way: if the Lifestyle section of the New York Times was to refer to Popdose or other music blogs as a bunch of basement sweller with no life experience that would inform them of being able to give decent critical notice, and this went on for a number of years, and then all of a sudden, they announce (possibly during a newspaper strike) that they've struck a deal to start featuring my Popdose articles on Rod Stewart, would the average NY Times reader go "Finally, the Times is expanding their horizons?", or would they be like "I thought you guys said anything associated with blogs was crap? Man you guys must be in bad shape." I think the same thing might be said of NBC's relationship with both Quarterlife and its "traditional" viewers, and might be another reason (besides the confusion over if the episodes have already been seen on the 'net) for the show's network failure.
What they ought to call the 1980-borns is Gen-Net or something to that effect. They're the first Internet generation. They're the first ones to have handheld video games and Blackberries and cell phones before they were teenagers, too.